About Us

Diane & Company Experience
Freehold NJ New Jersey's premier FASHION BOUTIQUE is ready to make you look and feel like a queen!!! We carry top designs from Juan Carlos Pinera, Sheri Hill, Mac Duggal, Holt Miami, Stephen Yearick as well as exclusive one of a kind designs. 

"What is more important than how a woman feels about herself?" We say absolutely nothing! For over 46 years, Diane and Company has been changing the name of women’s fashion. Our special occasion boutique located in Freehold, New Jersey, is where the couture legacy began. What makes our store so unique is the desire to fulfill each and every one of our client’s fashion visions. 

The dedication and professionalism is seen throughout the entire staff. Diane along with her daughter's Kimberly and Christina personally educates and mentors each employee to ensure they can provide extraordinary fashion advice, and give our clients a level of service that will not only satisfy, but exceed expectations. 

The brick front building doesn’t prepare anyone for the excitement and immensity of this high fashion, high-energy hideaway. From the second the Diane & Company doors swing open, the staff is ready to welcome you in for an amazing shopping experience. We stock hundreds of manufacturers including Juan Carlos Pinera, Sherri Hill, LaFemme, Jasz Couture, Mac Duggal, Stephen Yearick, just to name a few. With so many options, our customers are appointed their own personal fashion consultant. This well trained professional will call your name and escort you towards fashion bliss. We pride ourselves on our one-on-one customer service. 

Our approach to shopping is very different. We perform one-on-one customer service. Every customer that walks through the Diane and Company door is greeted with a smile and appointed their own personal fashion consultant. Together with their client, they will scout the store to discover the perfect garment for their event. There is nothing we enjoy more than watching a smile appear on a woman’s face after trying on a gown they never thought they could wear. What sets us apart from any other boutique is the way we cater and care for each person individually. We care more about you trying something out of your comfort zone, than buying something out of your budget. We strive to give a no-stress experience.  

The expert fashionista will ask you a few simple questions about your affair, listening to your wants and needs, then bring you many options catering to your vision, and even a few outside of your comfort zone. Many times the client does not have a fashion vision in mind. Your associate along with Diane and her daughters are on hand to give you as many suggestions as possible to satisfy your imagination. The number one rule at Diane & Company is, “Give it a try—you don’t have to buy.” With this concept, the client gets to see and try options, which they may have never considered. Opening your mind, you just may find out you can wear and look fabulous in more than you think. After finding the garment of your dreams, accessories are the next step. Your salesgirl will direct you to various ways to embellish your look with the right handbag, jewelry, and shoes. The final notch of the boutique belt is making your dress fit you perfectly. Diane & Company is a one-stop-shop. We have the absolute best dressmakers on hand to alter and mold the garment to fit you perfectly. Diane & Company's buyers hand pick each dress and gown that comes into the store. NOT every dress that is featured on the website is available in the store to try.






Starting Price In Store

Couture 
Starting $3,000 - $15,000

Mother of
Starting At $800

Guest 
Starting $500

Prom 
Starting $450

Cocktail
Starting $400



PROM RETAILER

Diane & Co is an experience!




                                           COME JOIN OUR TEAM !!!