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    • Hannah S- ONLINE ONLY
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About Us

Diane & Company Experience
Freehold NJ New Jersey's premier FASHION BOUTIQUE is ready to make you look and feel like a queen!!! We carry top designs from Juan Carlos Pinera, Sherri Hill, Mac Duggal, Holt Miami, Stephen Yearick as well as exclusive one of a kind designs. 

"What is more important than how a woman feels about herself?" We say absolutely nothing! For over 46 years, Diane and Company has been changing the name of women’s fashion. Our special occasion boutique located in Freehold, New Jersey, is where the couture legacy began. What makes our store so unique is the desire to fulfill each and every one of our client’s fashion visions. 

The dedication and professionalism is seen throughout the entire staff. Diane along with her daughter's Kimberly and Christina personally educates and mentors each employee to ensure they can provide extraordinary fashion advice, and give our clients a level of service that will not only satisfy, but exceed expectations. 

The brick front building doesn’t prepare anyone for the excitement and immensity of this high fashion, high-energy hideaway. From the second the Diane & Company doors swing open, the staff is ready to welcome you in for an amazing shopping experience. We stock hundreds of manufacturers including Juan Carlos Pinera, Sherri Hill, LaFemme, Jasz Couture, Mac Duggal, Stephen Yearick, just to name a few. With so many options, our customers are appointed their own personal fashion consultant. This well trained professional will call your name and escort you towards fashion bliss. We pride ourselves on our one-on-one customer service. 

Our approach to shopping is very different. We perform one-on-one customer service. Every customer that walks through the Diane and Company door is greeted with a smile and appointed their own personal fashion consultant. Together with their client, they will scout the store to discover the perfect garment for their event. There is nothing we enjoy more than watching a smile appear on a woman’s face after trying on a gown they never thought they could wear. What sets us apart from any other boutique is the way we cater and care for each person individually. We care more about you trying something out of your comfort zone, than buying something out of your budget. We strive to give a no-stress experience.  

The expert fashionista will ask you a few simple questions about your affair, listening to your wants and needs, then bring you many options catering to your vision, and even a few outside of your comfort zone. Many times the client does not have a fashion vision in mind. Your associate along with Diane and her daughters are on hand to give you as many suggestions as possible to satisfy your imagination. The number one rule at Diane & Company is, “Give it a try—you don’t have to buy.” With this concept, the client gets to see and try options, which they may have never considered. Opening your mind, you just may find out you can wear and look fabulous in more than you think. After finding the garment of your dreams, accessories are the next step. Your salesgirl will direct you to various ways to embellish your look with the right handbag, jewelry, and shoes. The final notch of the boutique belt is making your dress fit you perfectly. Diane & Company is a one-stop-shop. We have the absolute best dressmakers on hand to alter and mold the garment to fit you perfectly. Diane & Company's buyers hand pick each dress and gown that comes into the store. NOT every dress that is featured on the website is available in the store to try.


We are the store in New Jersey selling the most expensive prom dresses.

These prices reflect the dresses we have in our store for you to purchase. There is no limit to what a Custom made Couture Dress might cost.  Do you want your dress embelished with diamonds?
We can do that!

Starting Price In Store

Couture 
Starting $3,000 - $15,000

Mother of
Starting At $800

Guest 
Starting $500

Prom 
Starting $450

Cocktail
Starting $400

PROM RETAILER

Diane & Co is an experience!

       COME JOIN OUR TEAM !!! 

 

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About the Shop

Freehold New Jersey's premier FASHION BOUTIQUE is ready to make you look and feel like a queen!!! We carry top designs from Francesca Collection, Sherri Hill, Ideas By Barbara, Junnie Leigh, Stephen Yearick as well as exclusive one of a kind designs.

"What is more important than how a woman feels about herself?" We say absolutely nothing! For over 53 years, Diane and Company has been changing the name of women's fashion.

Diane and Company is where the couture legacy began. What makes our store so unique is the desire to fulfill each and every one of our client's fashion visions.
We are the store in New Jersey selling the most exclusive dresses for Mother of, Pageant, Prom, Bat Mitzvah, Sweet Sixteen or any Special Occasion.

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Summer Hours

WEDNESDAY 12:00PM-8:00PM

THURSDAY 12:00PM - 8:00PM

FRIDAY 12:00PM - 5:00PM

SATURDAY 11:00AM - 5:00PM

SUNDAY 12:00PM - 4:00PM

MONDAY CLOSED

TUESDAY CLOSED

PLEASE CALL TO SEE
IF A WALK IN SPOT IS AVAILABLE !

By Appointment

(732) 625-8001
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Visit Us
3440 US 9 South
Freehold . New Jersey 07728
Email: info@dianeandcoonline.com






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  • AN INSIDE LOOK

    • Overview
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+Price Filter:

+Search Only In-Stock
Narrow by Size
Search Only In-Store


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
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+Narrow by Color


SHOP BY DESIGNER

Pageant Collections

  • Fernando Wong
  • Pageant Gowns
  • Portia & Scarlett Pageant
  • Rachel Allan Prima Donna
  • Sherri Hill Pageant

Prom Collections

  • Cassandra Stone
  • Ellie Wilde by Mon Cheri
  • Gigi by La Femme
  • Jasz Couture
  • Jessica Angel Collection
  • La Femme
  • Mac Duggal Prom
  • Morilee Prom
  • Nicole Bakti
  • Panoply by House of Wu
  • Portia & Scarlett
  • Rachel Allan Prom
  • Rachel Allan Princess
  • Sherri Hill Prom
  • Studio 17 Prom
  • Tarik Ediz Prom
  • Tiffany Designs

Short Prom and Cocktail

  • Cocktail
  • Hannah S- ONLINE ONLY
  • Homecoming
  • La Femme Cocktail- ONLINE ONLY
  • Portia and Scarlett Cocktail
  • Rachel Allan Short
  • Rachel Allan Cocktail
  • Rachel Allan Short Plus
  • Sherri Hill Short
  • Tiffany Homecoming

Plus Size Prom Collections

  • Fabulous by Mac Duggal
  • Rachel Allan Plus

Evening/Special Occasion

  • Ashley Lauren
  • Ideas By Barbara
  • Ivonne D by Mon Cheri
  • Janique
  • Junnie Leigh
  • Mac Duggal Black White Red
  • MGNY Collection
  • MNM Couture
  • Montage by Mon Cheri - Online Only
  • Nicole Bakti
  • Portia and Scarlett Couture
  • Portia & Scarlett Evening
  • Rachel Allan Couture
  • Sherri Hill Collection
  • Stephen Yearick
  • Tarik Ediz Couture
  • Tarik Ediz
  • Ysa Makino

Quinceanera/Ball Gowns

  • Mac Duggal BallGowns
  • Portia & Scarlett Ballgowns
  • Princesa Ariana Vara
  • Quinceanera House of Wu
  • Rachel Allan Alta Couture
  • Valencia by MoriLee
  • Valentina by MoriLee
  • Vizcaya QuinceaƱera by Morilee

Little Girl Pageant

  • ASHLEY LAUREN KIDS
  • Perfect Angels by Rachel Allan
  • Tiffany Princess

Accessories/Shoes/Jewelry

  • Accessories/Shoes
  • Diane & Company Intimates
  • Evening dresses & Gowns
  • Jim Ball Jewelry
  • Jumpsuits
  • Stefanie Somers Jewelry

More Styles

  • SALE
Shop Diane & Company for your special occasion needs. With over 10,000 gowns in stock you will have plenty of options to choose from!